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SOME FREE TIPS FOR CHOOSING THE RIGHT LOGO, SIGNWRITER & SIGNAGE FOR YOUR NEEDS AND BUDGET

1) SHORT TERM SIGNAGE


CORFLUTE SIGNS, these visually look like cardboard but are made of plastic. Also known as fluteboard, combined with a 5 year vinyl make an excellent onsite sign

that can be attached to any surface. Without the need for heavy installation bolts or cables you can use press thumb pins or even blue tack on glass.

DIGITALLY PRINTED REAL-ESTATE GRADE VINYL STICKERS, these can be used to promote sales, directional signs on work sites, anything you may want to promote being restricted by the demographics of the area (no room for hard substrate signage).


2) LONG TERM SIGNAGE

COLORBOND STEEL SIGNS, these are usually .55mm thick sign steel. Many signwriters are offering a cheap alternative by using a particle board like substrate. There are many different variations on timber but lets face it, any board that is not synthetic and porous is going to flex, swell, move and buckle in time.

Comprised with top quality vinyl’s or even laminated digital prints using a 5 year uv stabilized ink these signs will project your invested promotions for years to come keeping you looking your best for longer.


ILLUMINATED SIGNS: The days of the old light box are gone. These are Bulky, allow room for bugs to breed inside, EXPENSIVE TO RUN, capture moisture and give a shaded area between lighting tubes.

EDGE LIT PANELS are the go. THESE ARE CHEAP TO RUN, ultra thin and rubber sealed giving you a plasma screen sharp image for years to come. Whether you are using a digital print, a backlit film or a poster, these come in many different models from static to animated, portable or hard mounted the possibilities are endless.

If you can’t afford illuminated signs but still want that effect reflective vinyl’s are the go. These work just like street signs. They get your attention so why not get your customers attention?

WARNING: There are afew types of reflective vinyl’s getting around. THE CHEAPER VINYL’S HAVE AN AGGRESSIVE ADHESIVE AND WILL DESTROY THE SURFACE IT IS APPLIED TO. THE MORE EXPENSIVE VINYL'S WILL NOT AFFECT THE SURFACE BY REMOVING THE PAINT. (AVERY SERIES)

3) ONSITE, TRADE SHOW, MARKET, SHOP, FACTORY, FOYER, ETC PROMOTIONAL DISPLAY SIGNS

What is the required exposure distance? Is it windy? Is it going to get wet? Is it in a clean environment?

Many Systems out there will do the job right for a short while but will fall apart in the wrong conditions. Always check with your council to see what is permitted in your area.

Some landlords do not allow certain types of signage to be applied to their site. For peace of mind check to see what kind is permitted.


4) PROMOTIONAL BUMPER STICKERS, FRIDGE MAGNETS, ETC

When first starting out, the most economical method incorporating your signwriting to promote and start branding your product or business is with bumper stickers and promotional fridge magnets, posters, uniforms and items as such.

Finding the right signwriter that will help you out with a whole package is the most economical way to go about this. The artwork is already set out with your logo and information and in most cases requiring only minimal changes.

Why should you spend more when you do not have to?

Using these kinds of Branding techniques is how the big companies got to where they are today.

EG: What is the first thing you think of when you see the following logos?

The Golden Arches?

The Flying Kangaroo?

Big white bearded face on a red Background?

Did I mention the business name? I BET YOU GOT EVERYONE OF THESE

5) YOUR LOGO DESIGN

Keep your Logo Clear, Simple and to the point.

You want a logo that:

You can put on the side of your car and be read at 100kmph (60MPH)

You can print in colour, greyscale and black & white and still look sensational (letterheads)

You can run it across the board (t shirts, promotional items) without getting expensive to process in the future

You don’t want a logo that:

You have to stop and read the actual logo itself

Multi coloured logos that only can be processed using costly digital printing (unless you can afford it)Printed in black and white looks nothing like the original (letterhead purposes)

(6) FINALLY WHEN GETTING QUOTES, WHAT TO WATCH OUT FOR

Remember cheaper is not always better!

I can sell you signage for your car for as little as $150 it will last for a year.
For $300 you will get a vinyl that will last for over 7 years and will not destroy your car removing it for your vehicles resale.

Not all signage offered is equal!

For example, when ordering a banner, demand double sewn seems and stainless eyelets. The stainless eylets will not rust and ruin your banners appearance with rust streaks.

People ” say it is only a sticker, why so much?”

Can you buy a formula 1 tyre for the price of a tyre that goes on a shopping trolley?

Keep it real, anyone that can offer you that kind of price, without your specific request for a short term lifespan, is not using top quality materials and is only thinking about repeat order work from you (if you return) making their own business prosper.

Can you trust them with your business future?

Request and get it all in writing, dimensions, the material going to be used, etc.

You are the customer, a little research goes along way. With a detailed quote list you can look up the materials on the net and see the lifespans, durability factors (will they withstand gasoline, detergents, salt water, temperatures, etc), etc.


We treat your business as our own, if you succeed then we have succeeded!

 
Only the best machinery used to give you the best possible results!
       
top quality vinyls
       
with arlon or avery you are still on the right track, demand the performance series
       
uv stabilised, high performance inks
       
   
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